Located on the ground floor of W New York – Union Square, Irvington offers a Mediterranean-influenced menu of New American classics highlighting fresh, locally-sourced ingredients from the neighboring Union Square Greenmarket. Irvington’s seasonally-driven menu emphasizes locally-sourced ingredients and simple and straightforward presentations, highlighting a variety of wood fired pizzas and house-made pastas, chicken from the rotisserie, and house-favorite daily specials. Irvington features a rotating selection of cocktails, modestly priced wine offerings, small-batch spirits, and regionally brewed craft beers. Signature sips include refined twists on classic cocktails, in addition to craft cocktails carbonated and bottled in-house. Irvington also serves fresh cold-pressed juices and handcrafted coffee. Designed by Crème, the 3,200 sq. ft. space draws inspiration from the adjacent farmer’s market, incorporating a warm open kitchen and natural elements of wood and leather, juxtaposed with a modern industrial palette of blackened metal and glass. 

Hospitality industry leader, Gerber Group, is the owner-operator of 15 innovative cocktail bars and restaurants in New York, Washington D.C., Atlanta and Santiago, Chile. Setting out to provide an innovative nightlife experience, Gerber Group opened its first property, The Whiskey at the Paramount Hotel, in 1991. Today, Gerber Group continues to re-define the hospitality industry with innovative dining concepts and bars featuring renowned beverage programs accompanied by exceptional culinary talents.

The extraordinary success of Gerber Group’s brands has established the company as a pre-eminent tastemaker, with a unique ability to create classically timeless bars with a sophisticated allure, as well as destination-worthy restaurants. Its properties have become a top choice of hoteliers who look to the company not only for increased food and beverage revenue, but also for increased occupancy rates.

Its complete portfolio of properties includes: Mr. Purple, The Campbell, Irvington, Kingside, The Roof, Taco Electrico, The Sunken Lounge, Connie and The Pool Bar in New York, N.Y.; 12 Stories, in Washington, D.C. and Whiskey Blue, in Atlanta, Ga. International properties include Whiskey Blue, W Lounge and Red2One in Santiago, Chile. To learn more please visit www.GerberBars.com.  

Our Partners

We take great pride in working with our neighbors at the Union Square Greenmarket and beyond, to obtain the most seasonally-driven and locally-sourced ingredients possible.

Beechers Cheese, Grandaisy Bakery, Liquiteria, New York, N.Y.; Sea To Table, Brooklyn, N.Y.; Blackhorse Farm, Coxsackie, N.Y.; Bradley Farm, New Paltz, N.Y.; Bulich Mushroom Co, Davenport Farm, Catskill, N.Y.; J. Glebocki Farms, Goshen, N.Y.; Migliorelli Farms, Hudson Valley, N.Y.; Fossil Farms, Boonton, N.J.; Eckerton Hill Farm, Hamburg, P.A.; Millport Dairy, Lancaster, P.A.; Two Guys from Woodbridge, Hamden, C.T.; Afficionado Coffee Roasters, Morganville, N.J. 


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201 Park Ave South,
New York, NY 10003

212 677 0425






LFB Media Group
646 455 0042


Breakfast: Monday – Friday, 7am – 10:30am
Lunch: Monday – Friday, 11:30am – 3:00pm
Dinner: Monday - Sunday, 5pm – 11pm

Late Night: Sun. – Wed., to 1am / Thurs. - Sat., to 2am

Brunch: Saturday – Sunday, 8am – 3pm