Welcome to Irvington


Located on the ground floor of W New York – Union Square, Irvington offers a Mediterranean-influenced menu of New American classics highlighting fresh, locally-sourced ingredients from the neighboring Union Square Greenmarket. Irvington's seasonally-driven menu emphasizes locally-sourced ingredients and simple and straightforward presentations, featuring rotisserie-roasted meats, brick oven flatbreads, house-made pastas and more. The bar at Irvington features a rotating selection of cocktails, modestly priced wine offerings, small-batch spirits, and regionally brewed craft beers. Irvington also serves fresh cold-pressed juices from Liquiteria and handcrafted coffee from local purveyor, Irving Farm. Designed by Crème, the space draws inspiration from the adjacent farmer's market, incorporating a warm open kitchen and natural elements of wood and leather, juxtaposed with a modern industrial palette of blackened metal and glass.

Gerber Group

Gerber Group, owns and operates 14 venues under such brands as Whiskey Blue, Whiskey Park, Irvington, Kingside, The Roof and Mr. Purple. Setting out to provide an innovative nightlife experience, Gerber Group opened its first property, The Whiskey at the Paramount Hotel, in 1991. Today, Principal & CEO Scott Gerber manages the company and its full portfolio of properties and continues to re-define the hospitality industry with innovative dining concepts and bars featuring renowned beverage programs accompanied by exceptional culinary talents. The success of Gerber Group's brands has established the company as a tastemaker, with a unique ability to create classically timeless bars, as well as destination-worthy restaurants. Gerber Group's vision continues to expand with bars and restaurants around the country as a preferred partner to Starwood Hotels & Resorts, Host Hotels & Resorts, Noble Investment Group, Viceroy Hotels and Resorts, InterContinental Hotels Group and American Realty Capital.

Our Partners

We take great pride in working with our neighbors at the Union Square Greenmarket and beyond, to obtain the most seasonally-driven and locally-sourced ingredients possible.

Beechers Cheese, Grandaisy Bakery, Irving Farms, Liquiteria, New York, N.Y.; Sea To Table, Brooklyn, N.Y.; Blackhorse Farm, Coxsackie, N.Y.; Bradley Farm, New Paltz, N.Y.; Bulich Mushroom Co, Davenport Farm, Catskill, N.Y.; J. Glebocki Farms, Goshen, N.Y.; Migliorelli Farms, Hudson Valley, N.Y.; Fossil Farms, Boonton, N.J.; Eckerton Hill Farm, Hamburg, P.A.; Millport Dairy, Lancaster, P.A.; Two Guys from Woodbridge, Hamden, C.T.


Feb. 10, 2016

Sept. 8, 2015

Juiced Up

June 25, 2015

Hip To Be Square

April 26, 2015

June 11, 2015

April 2, 2015

We Hear...

March 25, 2015

Food: Off The Menu

March 24, 2015

Ahead of the Irv

March 23, 2015

Eats Beat

March 22, 2015

Jan. 14, 2015

Jan. 14, 2014



201 Park Ave South,
New York, NY 10003

212 677 0425






LFB Media Group
Ashley Berg
646 455 0042


Breakfast: Monday – Friday, 7am – 10:30am
Lunch: Monday – Friday, 11:30am – 2:30pm
Dinner: Monday - Sunday, 5pm – 11pm

Late Night: Mon. – Wed., to 2am / Thurs. - Sat., to 3am

Brunch: Saturday – Sunday, 8am – 3pm